Wedonotclassifythosepeopleasofficiallymissing, becausereportsthatcameonthemstatethattheywereonly 'presumably' intheregion, whichinmostcasesincludeareasthatwerenoteffectedbythedisaster, Lee Joon-gyu, director generaloftheForeignMinistry'sConsularAffairsBureautoldTheKoreaHerald.(The Korea Herald)"대부분의경우재난피해를입지않은지역에있었던것으로추정되는 한국인들은공식실종자로분류하지않고있다"고외교부이준규 재외국민영사국장은코리아 헤럴드에말했다.
Mostly, itinvolvesfortifyingacertainbrandidentitybymodifyingthepastsuccessfulproductsofthecompany.(Edu times)대부분의경우, 기업의과거 성공적인 제품들을변형시킴으로써특정 브랜드 정체성을강화시키는것을골자로하고있다.