make itone'sprinciplealwaystorewardgooddeedsandpunishevildeeds.소리듣기신상필벌을항상원칙으로하다(→필벌)
Andthisiswhythegovernmentshouldintroduceabolderstick-and-carrotsystemtoremindhesitantcorporatemanagersthatmoneyspentonenvironmentisacostin the short termbutaninvestmentin the long run, whichcanturncrisisintoopportunity. Disappointingin thisregardisthegovernment'snominalpenaltyofjust10millionwononbusinessesthatfailtomeettheirreductiontargets. Mostmanagerswould ratheroptforpayingthefinesthanmakingcostlyinvestment.코리아타임즈소리듣기그렇기때문에정부는더과감한신상필벌제도를도입해서망설이는 기업들로하여금환경에쓰는돈은 단기적으로는비용이지만 장기적으로는투자라는사실과그럼으로써위기를기회로바꿀수있다는점을환기시켜주어야한다. 이런점에서실망스러운것은감축목표달성에실패하는기업에대한벌금이허울뿐인 1,000만원에불과하다는점이다. 대부분의 경영자들은돈이드는투자를하기보다벌금을내는쪽을택할것이다.